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Data underpins the digital economy. Thanks to advanced analytics and massive improvements in processing power, data can be used to optimise processes and create new products and services tailored to our needs. But this huge leap forward is not without risks. As innovators push the boundaries, so the spotlight is falling on the ethics of data use – shifting the debate from what we can do with data to what we should.

Further insights on data ethics

Data ethics explained

  • Data ethics: what do you mean by data ethics - promo image

    What do we mean by data ethics?

  • Data ethics: why are we talking about ethics now - promo image

    Why are we talking about ethics now?

  • Data ethics: what are the benefits - promo image

    What are the benefits?

  • Data ethics: how is data use controlled - promo image

    How is data use controlled?

Our data team