Freshfields advises Hasbro on £3.3bn acquisition of Entertainment OneFreshfields Bruckhaus Deringer (‘Freshfields’) has advised Hasbro, Inc., which has agreed to acquire Entertainment One Ltd. (‘eOne’) in an all-cash transaction valued at approximately £3.3bn.
The acquisition will advance Hasbro’s position as a leading global play and entertainment company, adding global preschool brands with proven success and strong financial returns across platforms to Hasbro’s robust portfolio. eOne’s capabilities to bring high-quality content across platforms will strengthen Hasbro’s end-to-end ability to monetise and bring to market its IP in increasingly attractive new formats, including location-based entertainment, augmented reality, virtual reality, and over-the-top (OTT) platforms that allow content to be streamed to viewers over the internet.
The Freshfields team consisted of partner Laurie McFadden and senior associate Rhys Evans who led on UK corporate M&A advice, partners David Aitman and Thomas Janssens and principal associate Thomas McGrath who led on antitrust and competition advice, and partner Mena Kaplan who led on providing IP advice.
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